The classic fabric mouse mat is a crowd favourite for a reason. With high-quality sublimation printing, we bring your image to life in vibrant detail, perfect for optical mice and daily use. It s no surprise this one holds the top spot in the USA for sales. Reliable, bold and ready to get your brand moving. Variable-data printing (VDP) (Also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of labels with the same basic layout can be printed with a different name on each label. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing, and applying addressing on self-mailers, brochures, or postcard campaigns.